Earlier this year, we set out to establish a visual vocabulary that truly expresses what we’re excited about and reflects our vision as a company. We wanted to express the core truth that everything we build and do centers around you, the user. 🌞
Say hello to the Loombeam, our new logo mark that highlights the radiant energy of individuals and all the ways they can bring their work to life and into focus for others, with the creator at the center.
There’s a lot more to our brand than a new logo, though. We can’t wait for you to see that come to life in all the ways you connect with Loom — our company and our product.